Open MBA Seminar on Gamification by Mr Liasidis in Baku

Mr. Chris Liasidis, Associate Professor at CITY College, University of York Europe Campus delivered an insightful Open MBA Seminar on Gamification on 23 September 2021 at the Hilton Baku Hotel.

In his seminar entitled “Gamification: The Contemporary Way to Engage Employees and Customers” Mr. Liasidis explained how gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof, and encourage customer loyalty, among other benefits. He also suggested that with a variety of techniques – some easy to implement, some requiring advanced planning, coding, or technical expertise – any business can use gamification to get better results, no matter what the goals.

The event attracted managers and entrepreneurs who had the opportunity to become acquainted with the concept of gamification and found Mr. Liasidis' presentation particularly inspiring.

A presentation of the Pan-European Executive MBA delivered in Baku also took place after the seminar.

The seminar was followed by a cocktail reception.