The MSc in Neuromarketing officially supported by the Neuromarketing Science and Business Association (NMSBA)

CITY College, University of York Europe campus is happy to announce that the MSc in Neuromarketing postgraduate programme of the Business Administration and Economics Department is officially supported by the Neuromarketing Science and Business Association (NMSBA), the largest and oldest neuromarketing association in the world. 

The MSc in Neuromarketing is a new postgraduate programme that will start running this academic year (2021-2022). The programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Graduates of the MSc in Neuromarketing will be able to pursue careers in marketing research companies, neuromarketing agencies, advertising and digital marketing agencies, business and communications consultancies, non-profit organizations, media groups and brand-owning corporations. The programme is led by neuromarketing specialist, Dr Nikolaos Dimitriadis.

More about the programme.